Leave drying time in the listing, not in the apology

Wet work looks finished in a photo and soft in a box. Buyers who paid for “ships tomorrow” do not care that the second coat needed forty-eight hours. They care that the surface arrived marked.

I write the real lead time before checkout: how many days for drying, curing, or firing, then packing. People who needed it yesterday leave. The ones who stay are the ones I can serve without rushing a coat I would not sign.

A Doshe listing with honest wait time gets fewer “where is my order?” messages. Put the dry days in the listing. Keep the apology for accidents, not for physics.