Journal
10 notesLeave room in the photograph for air
Crowded frames sell clutter. Quiet frames sell the thing you made.
Read →Write the policy like a note on the door
Shop rules should sound like a person who makes things, not a courthouse.
Read →The color under the window is the real color
Studio lamps flatter. Daylight tells the truth your buyer will live with.
Read →Keep one piece that is not for sale
A studio without a private object becomes a factory with nicer lighting.
Read →Name it like you would introduce a friend
A listing title is not a keyword string. It is the first handshake.
Read →The mug that refused to be a circle
A slightly wide rim is not a mistake. It is the part of the cup that proves a person was there.
Read →Photograph it in the light you actually have
A window and three honest pictures will sell more work than a lightbox and ten adjectives.
Read →Tell them how long it takes
Lead time is part of the object. Hide it and you will spend the week apologizing for a calendar you already knew.
Read →The second box
If you would not trust it in the trunk of a friend’s car, it is not packed.
Read →A price you can say out loud
Materials are the easy part. The hours you threw away are the ones the price has to carry.
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