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Write the return policy like a neighbor, not a lawyer

Doshe Journal

Policies written in fear sound like a fight before the sale. Policies written in haste sound like nothing. Buyers need three things: what you will fix, how long they have, and how to reach you.

I use plain sentences. If a piece is final sale because it is custom, I say so next to the price. If a chip in transit means a remake, I say that too. No theater. No all caps.

A Doshe shop with a human policy gets fewer angry messages because people knew the door before they knocked. Write it the way you would tell the person next door.