Journal
49 notesLeave drying time in the listing, not in the apology
Paint, glue, and glaze need days. Put the number up front so the sale stays kind.
Read →Say when a piece is one of a kind — and mean it
If you can remake it next week, do not call it unique. Call it made to order.
Read →Keep the tool that still cuts clean
A dull blade costs more hours than a new one. Replace it before the edge shows in the work.
Read →Photograph tomorrow's light, not yesterday's mood
A listing shot when you were tired will sell like you were tired.
Read →Write the return policy like a neighbor, not a lawyer
Short, kind, and specific beats a wall of capital letters nobody reads.
Read →Answer the size question before they ask
A mug next to the piece in the photo is worth ten chat messages.
Read →November is for restocks you can actually finish
Promise the batch that is already on the table, not the one still in your head.
Read →Halloween is over — clear the seasonal words
A listing that still says trick-or-treat in November feels abandoned, not festive.
Read →Leave the rush on the cutting mat
A rushed cut shows forever. Slow hands are part of the price.
Read →Take the holiday note down when the date has passed
A Halloween deadline on the thirtieth is a shop that forgot to come home.
Read →Ship the hanger, the stopper, the thing they need to use it
A beautiful object that cannot hang, pour, or close is only half a listing.
Read →Put the measurements in the listing, not in the fifth message
Height, width, and weight belong next to the photo. Chat is for the exception.
Read →Sold out is a complete sentence
A sold listing is information. Reopening it at a worse price is a different shop.
Read →Rest days belong on the calendar like kiln days
A maker who never stops shipping eventually ships work they do not mean.
Read →Keep the same daylight across a collection
A shop that changes lamps every listing looks like five different makers.
Read →A gift message is enough — skip the confetti
Care is visible in restraint, not in a pile of paper they have to throw away.
Read →Weigh the packed box, then write the shipping
Guessed postage is a discount you did not mean to give.
Read →Matching a cheaper listing is not research
Someone else's number was built for their hours, not yours.
Read →Call the object by its name in the title
People type the thing, the material, and the use. Meet them there.
Read →Don't list the next batch until it exists
An active shop looks like a person working, not a warehouse that never changes.
Read →If it arrives wrong, fix it before they ask twice
The review you fear is usually a repair you postponed.
Read →Close the shop when you are not shipping
A closed shop is a calendar. An unanswered order is a rumor.
Read →Name the material the way they will live with it
Wool, stoneware, walnut — write the word they will still need in five years.
Read →Photograph the back, the seam, and the underside
Buyers forgive a crooked crop. They do not forgive a listing that hides how it is made.
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